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Function of Beauty
Function of Beauty
Promotions

62

Call-to-Action (CTA)

60

Influencer Marketing

70

Insights

Competitive New Subscriber Discount

Promotion

Functional Benefits & Shop Now CTA Drive Product Discovery

Influencer Marketing
5 Ads
Warnings

40% of Ads Lack Visual CTAs

CTA
11 Ads

Refresh Content: Diversify Messaging to Boost Engagement

Influencer Marketing
5 Ads

High free shipping threshold compared to competitors.

Promotion

Inconsistent promotional terms between ad copy and image

CTA
3 Ads
Potential Errors

No errors found

Ad Campaigns

Meta ad campaigns (29 ads)

Snapshot Date: Mar 6, 2025
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 5, 2025

Frizz? Breakage? Dryness? Your curls deserve better. Our SOS Routine is designed to repair, protect, and define, so you can love your natural texture every day.

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Haircare Backed by Science. Customized for You.✨ 20% off your first order🧪 Created by MIT engineers🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

The future of haircare is personal—get your custom formula today.

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Read more

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Read more

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

The future of haircare is personal—get your custom formula today.

The future of haircare is personal—get your custom formula today.
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Read more

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

The future of haircare is personal—get your custom formula today.

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Whatever your hair needs, we've got you covered in one custom routine. ❤️ Personalized hair care for your unique goals🌱 Natural ingredients, better for you and the planet🎨 Customize scent and color your way

Read more

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Read more

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair

Read more

Are you tired of choosing between frizz control, hydration, and volume? With our custom formulas, you won’t have to. ✨ 20% off your first order 🔍 Designed for your hair type, goals + preferences💖 Say hello to healthier, happier hair
Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 3, 2025

She’s an icon, Custom Styling Primer 🤩✨

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 1, 2025

New! Function of Beauty Custom Body Wash is Here ✨ A custom cleanse that transforms from gel to cream—gentle, nourishing, and hydrating. Try it now!

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 1, 2025

New! Function of Beauty Custom Body Wash is Here ✨ A custom cleanse that transforms from gel to cream—gentle, nourishing, and hydrating. Try it now!

Function of Beauty
Function of Beauty
Sponsored
Started running on Mar 1, 2025

New! Function of Beauty Custom Body Wash is Here ✨ A custom cleanse that transforms from gel to cream—gentle, nourishing, and hydrating. Try it now!

Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 27, 2025

Every shower is your personal escape. With Function of Beauty’s tailored formulas, embrace a bespoke ritual crafted just for you. Redefine self-care today.

Function of Beauty
Function of Beauty with VERO Scutaro
Sponsored
Started running on Feb 27, 2025

Wait I still can’t believe I got a blowout in under 30 minutes… @functionofbeauty this is major #functionpartner #functionxtarget #blowouthair #blowouttutorial #hair #hairtok

Function of Beauty
Function of Beauty with Carogracesmith
Sponsored
Started running on Feb 25, 2025

Less really is more with the new @functionofbeauty Smooth With It Blowout Spray! This all-in-one product makes my blowout routine so easy 🩵 #BlowoutHair #BlowoutTutorial #FunctionxTarget #FunctionPartner

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Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 25, 2025

✨ My biggest blowout hair hack! You need to try Smooth With It Blowout Spray for smooth and shiny blowouts.

Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 19, 2025

✨ NEW & EXCLUSIVELY at Target! Ready for 3x smoother hair and 48-hour frizz control? Transform your hair with our Smooth With It Blowout Spray.

Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 19, 2025

✨ NEW & EXCLUSIVELY at Target! Ready for 3x smoother hair and 48-hour frizz control? Transform your hair with our Smooth With It Blowout Spray.

Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 19, 2025

✨ NEW & EXCLUSIVELY at Target! Ready for 3x smoother hair and 48-hour frizz control? Transform your hair with our Smooth With It Blowout Spray.

Function of Beauty
Function of Beauty with tarjaymaxx
Sponsored
Started running on Feb 18, 2025

hair wash day = the perfect excuse for a target run. 🛒🎯 I picked up the smooth with it blowout spray from @functionofbeauty 🫶🏼 what makes it different? It’s completely customizable. just add boosters tailored to your hair needs for a sleek, frizz-free blowout.it delivers 3x smoother hair, 48-hour frizz control, and heat protection up to 450°! all while being lightweight and non-sticky. No frizz, just salon-level shine from home. grab yours on your next target run. #FunctionxTarget #FunctionPartner #BlowoutHair #BlowoutTutorial #TargetRun

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Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 15, 2025

✨ NEW & EXCLUSIVELY at Target! Ready for 3x smoother hair and 48-hour frizz control? Transform your hair with our Smooth With It Blowout Spray.

Function of Beauty
Function of Beauty with Kiana Beauty
Sponsored
Started running on Feb 15, 2025

Obsessed with this hair with the help of @functionofbeauty 💙 What do you think? Would you add this to your blowout lineup? #FunctionPartner #FunctionxTarget #blowout #hairstyles

Function of Beauty
Function of Beauty with Abigaillinnn
Sponsored
Started running on Feb 15, 2025

Honestly had so much fun with this product from start to finish! Being able to customize my hair products AND it immediately showing its effects is the future of hair! ✨ If you haven’t yet, make sure to check out the Smooth With It Blowout Spray from@functionofbeauty 🩵 #functionpartner #functionxtarget #blowouthair #blowouttutorial #hair #hairtok #hairofinstagram

Read more

Function of Beauty
Function of Beauty
Sponsored
Started running on Feb 15, 2025

✨ NEW & EXCLUSIVELY at Target! Ready for 3x smoother hair and 48-hour frizz control? Transform your hair with our Smooth With It Blowout Spray.

Function of Beauty
Function of Beauty
Sponsored
Started running on Dec 20, 2024

Real results you can see, strength you can feel. Repair your hair with custom formulas – because your strands deserve the ultimate care.

Real results you can see, strength you can feel. Repair your hair with custom formulas – because your strands deserve the ultimate care.
Function of Beauty
Function of Beauty
Sponsored
Started running on Dec 20, 2024

Real results you can see, strength you can feel. Repair your hair with custom formulas – because your strands deserve the ultimate care.

Real results you can see, strength you can feel. Repair your hair with custom formulas – because your strands deserve the ultimate care.